Author: admin | Monday, March 12, 2012, 22:19 hours | Read 37269 times
Search engine optimization (SEO - Search Engine Optimization) is the position of influencing the results of search engines.
At the present time positioning
mainly refers to the search Google
and is not surprising, since it is this search engine generates the most traffic on the Internet.SEO
because of the chosen method can be divided into two groups:
- White Hat SEO (White hat) is a term for a ranking, which accepts Google.
- Black Hat SEO (Black hat) is a way Positioning condemned by Google and often punished (banned or filter). The methods defined this as a spamming, excessive use of keywords, a general audience site cheating.
basically consists of two main steps:
- Page Optimization. As the name suggests these action applies to the proper build - optimize the code and content of the selected keywords.
- Getting inbound links. This is the most important feature of the (quantity and quality of incoming links), which is taken into account by Google when creating a ranking in the search.
Only very briefly about the Web positioning
. For a total rookie is a good start to discern the topic. Professionals do not read the entries, are busy acquiring links ;)
Soon I'll grow more issues to be addressed here.
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